Are Old School Linking Strategies Still Relevant?

The short answer is yes. Typically, websites have used linking to build page rank and compete for search terms. Over the past number of years, those search terms (across the board) have become more and more competitive. Linking to build site traffic is harder and harder. But one area of linking that is very effective and relatively easy is the area of ORM or reputation management.

Not a lot of people take ORM seriously and thus competing in search for your name is easier, in general, than competing for broad search terms. Obviously ORM for search is harder, the more common your name is, but using links properly can catapult rankings for even very common names.

I wrote a basic background on linking over the our StepRep ORM blog this afternoon. Next week, I'll be supplying some concrete strategies for building a personal search profile.

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