Sport Illustrated writer Luke Winn just wrote one of my favorite articles of the Winter Olympics titled "Ain't not party like a gold medal party" about the celebration of the Canadian Olympic Women's Hockey Team. In light of the controversy created by what Winn called the "latest moronic piece of news," he writes an article about the "most authentically cool celebration [he's] seen at the games".
- 75% of people don't believe that companies tell the truth in advertisements (Yankelovich)
- Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). (Yankelovich)
- 90% of consumers online trust recommendations from people they know (EConsultancy);