Thursday, March 30, 2006

Real estate leads - answering is the first step

In the past Inman Audio conference, the discussion was on vertical search. When asked about using search to generate traffic Ira Serkes, a RE/MAX broker commented that traffic isn't his problem now days. He is most concerned with maximizing leads generated and most importantly, converting those leads into business. It's an issue we have been working on at Point2. We've been building a new SMS lead notification system that is currently being tested in Beta. conducted a consumer survey that showed over half of email inquiries go unanswered by Realtor's. Moreover, most consumers expect an answer to inquiries within 4 hours and a significant number expect immediate response. It seems obvious that the first part in conversion is timely response. While not all leads generated from websites want to be contacted, our Hot Prospect notification system will allow members to configure what types of leads get routed to their mobile device while the other will be handled and incubated with drip email. I'm anxious to get this out have hear the feedback.


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