Thursday, July 20, 2006

Yahoo Classifieds Feed Update

I wish I was posting good news on the Yahoo Classifieds feed. Alas, i'm not. We are still waiting on their techincal team to identify and resolve the bug on their end. Just to show how erratic their display of our feed has been, here is a graph of the referrals from Yahoo over the couple of months.

Every once and a while we'll get a big jump. The good news here is that we'll be meeting with the Yahoo Biz Dev people in San Francisco at the Inman Connect Conference next week. We hope to get someone committed to not only resolving the issue, but also committed to placing new resources on their classifieds engine.

As everyone should know, Yahoo Real Estate has a agreement with Prudential to display all of their IDX feeds. It was an easy way to get a lot of data. It's great for Prudential affiliates, terrible for everyone else and frankly, I'm shocked that Yahoo would align itself with one franchise and alienate the rest of the industry.

Yahoo Classifieds is the one bone they throw to rest of the industry. Notwithstanding the limitations they have in real estate as a result of their contract with Prudential, they should be focusing more resources on their Classifieds product to give more even exposure to other affiliations and expand their content base.



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