White Paper - Part V

Lead Generation & Conversion

There is universal consensus that exposure is by and large useless if you can’t convert leads to revenue. Today and in the future, methods of lead generation and conversion will have to change for real estate companies to improve the ROI on both online and offline advertising. New online services such as Zillow seek to empower the consumer with more information. Companies that turn themselves into knowledge destinations and leading sources for information will win the consumer over – and their business.

This next section focuses on 3 issues with lead generation and conversion: rich data, responsiveness and predictive modeling.

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