Friday, November 24, 2006

Shaking things up

This blog has been quiet lately. My excuses? We were down in New Orleans for the NAR expo from the 10 - 13. What a milk run by the way! Because of flight cancellations, delays, missed connections - this was my flight down:
Saskatoon -> Toronto -> Baltimore -> Houston -> New Orleans!

Coming back was only slightly less of a fiasco:
New Orleans -> St. Louis -> Chicago -> Toronto -> Saskatoon!

Anyway, I took a couple of slow days to catch up when we came back. What was our take away from the Expo? Well I can say that there are a lot of companies out there doing some great things in this space. This was the first major tradeshow that Point2 erected a booth. It was so good getting out of the office and speaking with many of our members face to face. I thnk we learned a lot and we receive a ton of valuable feedback.

Brendan giving a chat at the Point2 booth

With so many service providers in this vertical, it's easy to be lost in the noise. There were so many people at the show walking around looking for 'the thing', not know what that thing was. One of the biggest challenges we have at Point2 is communicating what we are, what we provide. Sometimes we try to simplify our message so much just to get people to sign up for free, try us, and then discuver all the things that lie under the hood. Other times we tell a more detailed complete story so we can better communicate to brokerages looking for the total package. But all of the time, we want to be 'the thing'.

This last week we've been planning our next 6 months to year for Point2. I can't talk about our decisions at this point, but I can say that I'm pumped for our release at the beginning of January! With a mere 100,000 members in 84 countries, we're all feeling at Point2 that we need to find the next gear and kick it up a notch.


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