Sunday, November 23, 2008

More on the Death of Search Ranking

There was a lot of talk at the recent Pubcon about changes in search. Bruce Clay did an interview describing why ranking is dead. While it's arguable whether or not you can say ranking is dead, search engine changes have changed the search marketing game. Recent changes in personalization will have a dramatic affect.

You can see some of the search personalization changes in Google's search results now allowing users to delete results they see and promote ones they like. An example below:

I expect the tool will affect the results that user flags themselves, but Google's entire community of searchers will also have an impact on the search results based on overall blocking and promoting.

How does this affect you? As a search marketer your web presence(s) have to add value. The content needs to be clear and valuable. Moreover, your overall reputation matters more and more. This tool directly affects your search reputation but reputation is many things. It's how people rank your site, it's how they vote on comments you make in communities, it's what you say about yourself and what others say about you. Not only do you need to manage your online reputation now, but you have to pro-actively build it and promote it.

Share

1 comment:

Toronto Condos said...

Canadian Mortgage and Housing are forecasting record high rise starts for 2008 and very high levels for 2009. The result today is Toronto Condo construction than any where else in North America. Surprisingly Toronto ranks third behind Hong Kong and Singapore in most skyscrapers per capita. According to Emporis, a company who tracks high-rise buildings world-wide, Toronto currently has 99 high-rise buildings under construction, second only to New York City who has 179.