Wednesday, January 21, 2009

Traditional Models and New Media

I was reading Seth Godin's latest post called That's a Special Case and it got me thinking about traditional businesses and online models. He says that everything is online because there is a different experience, different expectations and different rules.

I don't think there is such a clear line in the sand. Traditional businesses are being affected by online models because user expectations are changing. The problem is that the 'online user' defines almost everyone. Search created a greater expectation and desire for instant gratification (instant results). I think that social media played a big part in the US election. I think you can say that social media is creating a larger desire to participate and be heard. Social media is creating a greater expectation around openness,transparency and truth.

The mobile world is creating a more connected individuals. People are now always connected to their online tools.

The game is changing now for all businesses because the mobile Internet and social media are changing they way people do things and what they expect. It's no longer a matter of companies 'needing' to get online or have a website because other businesses do. They need to recognize how technology is changing expectations and behavior.


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